Sky Sports said, “We want to compete with Netflix to produce a Premier League Drive To Survive style documentary…and we believe it’s their coverage, not the Netflix show, that caused the recent F1 explosion.” believe”
- Sky Sports wants to take on Netflix in Premier League ‘Drive to Survive’ doc
- This documentary is widely credited with exploding F1’s popularity.
- The company behind England’s Top Flight and Drive to Survive gears up for talks
- A possible project, however, requires decisions from all 20 clubs in the Premier League.
Sky Sports is reportedly looking to take on Netflix and produce a Drive to Survive-style documentary for the Premier League.
The Premier League and the company behind the hugely successful Formula One doc are said to start talking about a new behind-the-scenes project in the next few days.
As reported by The Telegraph, US-owned Sky, the UK’s top flight’s biggest broadcast partner, wants to fight over its production should the idea come to fruition.
Sky Reportedly Wants To Match Netflix To Make Premier League Documentary
The premier league drive to survive style documentary series
Box-to-box – the producer of the Amazon documentary about Steven Gerrard make a dream come true – It is believed that all 20 clubs within the division were individually contacted about possible projects.
However, any project will depend on each of the 20 clubs reaching an agreement and determining the extent of access they are ready to allow film crews.
Sky, owned by US company Comcast, has a three-year rights package with the Premier League worth £3.6 billion.
Netflix’s Formula One program contributed to the sport’s massive rise in popularity
It is widely credited with bringing more viewers to the sport, especially from the United States, with F1 viewership up 40% since the show’s launch.
Perhaps strangely, Sky claimed the blockbuster Drive to Survive itself was the main reason for F1’s recent explosion, despite the sport’s 40% increase in figures since the show’s inception. .
Sky Sports has a three-year Premier League rights package worth £3.6 billion.
Instead, they argue that coverage was a key factor in its surge in popularity.
So far, documentaries about Premier League teams have stuck with one club: Manchester City, Tottenham and most recently Arsenal, produced by Amazon Prime in their ‘All or Nothing’ series.
The series also includes the Brazilian national team and New Zealand’s All Blacks rugby union team.
Given that the Premier League has become one of the world’s leading sports brands and was watched by 3.2 billion viewers in 2019-20 alone, the aim of the series is to reach a new generation of fans. is hard to believe.
However, the success of sports documentaries in the US could open up a potential new market and provide financial incentives for the 20 teams involved.
Documentary series, underpinned by Netflix’s broadcasting power, also help boost the value of the Premier League’s international rights.
Several Premier League teams, including Mikel Arteta’s Arsenal (pictured), have been the subject of behind-the-scenes documentaries.
And with Netflix announcing a 200,000 subscriber loss earlier this year, the project not only benefits both parties, but also gives fans an unparalleled view of the inner workings of the league. can do.
Brandon Rieg, Netflix’s head of unscripted programming and documentaries, told Bloomberg earlier this year that tennis, golf and F1 series are all over the place, with the streaming giant “never watching sports or watching F1. He said that it was useful for recruiting people who had nothing to do.
Riegg also noted the success of the American Football and Basketball Highlights Program that has been running in the United States for decades. Inside the NFL have you been?or Inside the NBA? We are trying to build the same virtuous cycle.?
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