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Sports Entertainment Network Secures AFL Radio Rights

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The SPORTS Entertainment Network has extended its AFL radio rights partnership in a deal that offers unprecedented coverage, more matches and more delivery.

In a landmark deal, SEN has secured audio rights to all nine AFL matches at each round of the Toyota AFL Premiership season for the next two years, unlocking a new range of broadcast rights across Australia.

Sports Entertainment Network’s AFL Nation Call, already the largest live sports audio broadcast in Australia, will be available more than ever.

Details of the Radio Rights Partnership are as follows:

• Rights to all West Coast Eagles and Fremantle Dockers games broadcast on SEN WA, 657am Perth, SEN Spirit 621 Bunbury and SEN Peel Mandurah DAB+.
• For the first time, SEN SA 1629am matches the rights of all Adelaide Crows and Port Adelaide Power matches.
• For the first time, exclusive rights to syndicate/sublicense to other AM stations in Adelaide and Perth.
• Exclusive AM broadcasts on AFL platforms including AFL App and AFL Nation Call
• Exclusive coverage of Brisbane Lions, Gold Coast Suns, Sydney Swans and GWS Giants games on platforms SENQ 693am (Brisbane) and SEN 1170am (Sydney) respectively.
• Regional syndication exclusivity, with the exception of SCA-Triple M owned national stations and K-Rock in Geelong.
• Continuation of live coverage of all matches on the SEN app and growth of the in-venue product SEN Stadium.

In conjunction with AFL’s radio rights, SEN has extended the supply of AFL Trade Radio exclusively to AFL until the end of 2024.

Craig Hutchison, Chief Executive Officer of Sports Entertainment Network, said the details of the transaction were private, but said it would provide significant savings for SEG shareholders and, in turn, a significant deal for AFL.

“We have worked with AFL to work directly with Nine and NOVA networks to respond to their request to free themselves from their previous rights structure. It’s a decision,” said Hutchison. .

“With the growth, acquisition and maturity of our own SEN stations, we have fully focused on the deal to serve SEN Listenership through our own stations, apps and extensive regional partners. And we are delighted to make our first calls to our local teams in Adelaide and Perth.

“SEN’s AFL Nation continues to innovate and broadcast more matches than ever before. There are more football broadcasts than anyone else, whether local towns or capitals.

“Via up to 100 radio frequencies in every state and territory, via the SEN app,,,, SEN Stadium and more, AFL Nation is truly unrivaled. No place for a live AFL footy for the Toyota AFL premiership season.

“We are also pleased with the continued expansion of SEN Stadium over the last few years as we continue to deliver live commentary directly to fans inside AFL venues without delay.”