Volumental's FitTech technology makes ill-fitting shoes a thing of the past

Volumental seeks to modernize the shoe-buying experience by helping customers find their exact shoe size and recommend the right shoes. Shoe standards are so inconsistent that shoe returns are a major headache for the retail industry, with 44% of shoppers saying they have returned shoes and over 70% saying they are the wrong size. We’re returning shoes. Volumental has helped its retail partners reduce returns by 20 percent, the company says.

Alper Aydemir, co-founder and CEO of Volumental, said the technology, called FitTech, uses computer vision, purchase data, and AI “learned” from 30 million 3D foot scans from clients, including Under Armor. and matching shoes to consumers for the perfect fit.
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New Balance, Fleet Feet, Red Wing Shoes, Athlete Foot, Stride Lite, Road Runner Sport and more.

With a background in technology that includes a PhD in machine learning and AI, Aydemir worked in NASA’s Robotics Division and was part of Google.
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Augmented Reality Initiative.

“I think my heart is on building products and scaling technology that can solve real-world problems,” he said. “I am in the fashion, footwear industry. We want to occupy that emotional space.Size is not a number, it’s a feeling.How it fits and how it makes you feel. .”

“This is the future of retail,” says Aydemir. “The first use case is a brick and mortar store. You can get a foot scan in less than 4 seconds. Then we go into the recommendations. If you include this in your email marketing to him, he’ll get 2 conversions. It will double.”

Volumental is currently working to bring this experience to mobile phones. “It’s not a gimmick, it’s about learning something about your body. Consumers open his FitTech on Volumel multiple times and use it online.”

Apparel is on Aydemir’s mind, but applying volumetric technology to apparel is not urgent. “Product development is close and dear to us,” he said. “Some footwear companies have revamped entire lines based on the scans. Instead of giving it to me, could you make me a wider width?

“We are driving conversations with some of the biggest brands in footwear,” added Aydemir. “Right now it’s just footwear, but I’d like to try my hand at apparel as well. I’m a firm believer in doing one thing really well. You can apply those lessons to your apparel.

FitTech first scans your feet and collects shape and size data from millions of people around the world. This database of 3D foot scans is matched against his FinTech purchases by Volental’s retail partners. Advanced algorithms process the numbers to generate size and style recommendations. Shoppers can create a profile based on her 3D scans, so they can instantly participate in loyalty programs and email his campaigns.

Alex Tollman, director of retail experience at Fleet Feet, says 75% of retailers’ customers are scanned when they visit a store. “Consumers are starting to realize that their actual shoe size is different than they originally thought. What they don’t realize is that they are so used to wearing shoes that are too long that they have extra width in the front of the shoe.

“We will show it after it goes through the scanning process,” Tolman added. “They can wear better-fitting shoes with wider options, so they don’t trip over the edges of their shoes. was that there was

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